This Privacy Policy applies to the activities of Louis Vuitton Australia Pty Ltd. (“LVA”) ABN 41 005 918 678. LVA takes the privacy of the information about customers of Louis Vuitton and users of the louisvuitton.com website (the “Site”) very seriously.
By providing your personal information (eg name, address, telephone number, email address, date of birth, gender, credit card details, and any other personal information you submit to LVA) (“Personal Information”) to our representatives through our stores, our Customer Department or the Site, you signify your acceptance of this Privacy Policy. By accepting this Privacy Policy, you also acknowledge and consent to the collection and use by us of information about the purchases you make online, via telephone or in stores (e.g. the products you purchased and their prices). Please read the following policy to understand how we will treat your Personal Information.


We recognize that your privacy is very important and LVA is committed to protect your privacy. We will not collect and use your Personal Information as set out below unless you provide your Personal Information to us voluntarily. We will also comply with the requirements of the Australian privacy legislation.


We do not sell or ship any items ordered through the Site directly to anyone we know to be under the age of 18. If you are under the age of 18, you should use the Site only with the involvement of a parent or guardian and should not submit any Personal Information to us.


We request Personal Information from you when you:
- register your Personal Information for the purpose of creating an account in our site or requesting our Newsletters;
- participate in a promotion or other website feature;
- request a catalog;
- request to receive any marketing, promotional or other types of communications;
- purchase in our store, through the Site or via telephone;
- make enquiries or comments through our Customer Department;
- interact with our sales staff;
or as otherwise notified from time to time, including through any collection statement.

You have no obligation to provide any information requested by us. However, if you choose to withhold requested information, we may not be able to provide you with any goods and services that depend on the collection of this information (particularly where our collection of this information is required by law).


LVA does not routinely disclose Personal Information, and except as otherwise set out in this Privacy Policy or as otherwise notified to you from time to time, including any collection statement, will not use or disclose any information about you without your consent, unless it is to be used for the following purposes:
- to improve our understanding of your interests, concerns and preferences
- to provide you with further information about our new products, events, changes to our website, service updates, special offers and promotions;
- to record statistical data for marketing analysis;
- to communicate with you about your purchase, account information, or customer service needs; and/or
- to better respond to your customer service enquiries or provide you with a service which you have requested.
We may contact you at the email address or any other contact methods which you provide to us for the purposes listed above.


We may contact you from time to time for marketing and promotional purposes by email, mail or phone. Subject to your rights to opt out from receiving such contact, your consent is provided on an ongoing basis. If you would rather not receive any promotional or marketing correspondence from us, you can let us know and we will not contact you further for these purposes. If you wish to opt out of receiving electronic marketing and promotional messages, simply follow the unsubscribe instructions on the message that you have received. Otherwise, you can opt out by contacting the Privacy Officer by email to or email via our Email form from your desktop computer, or writing to the attention of the Privacy Officer, Level 4, 70 King Street, Sydney NSW 2000, Australia. Unsubscribe requests originating from electronic messages will be honoured within five (5) working days. We will deal with all other requests as soon as reasonably possible.

Subject to Clause 7, your election not to receive promotional and marketing correspondence from us will not preclude us from: (a) corresponding with you by email or otherwise, regarding your existing or past relationship with us, (b) accessing and viewing your Personal Information in the course of maintaining and improving our database and the Site; or (c) using your Personal Information otherwise in accordance with this Privacy Policy.


For the purposes mentioned above and for reporting purposes, your Personal Information may be shared with our group companies either in Australia or overseas including the countries listed in Appendix A to this Privacy Policy. Also, in order to operate the website or deliver a service, your Personal Information may also be shared with service providers, suppliers and other third parties or non-LVA group companies either in Australia or overseas, including the countries listed in Appendix A. We will provide our preferred service providers with the information they need to perform their services and work with them to respect and protect your Personal Information. We require our service providers to adhere to strict privacy guidelines and not to keep this information or use it for unauthorised purposes.
We may share your Personal Information with our legally affiliated entities. If LVA is merged, or in the event of a transfer of our assets, Site or operations, LVA may disclose or transfer your Personal Information in connection with such transaction.
LVA may also disclose your Personal Information where we believe it necessary to implement our terms of service or to protect the rights, property or personal safety of another LVA customer, any member of the public or LVA.
Please note also that LVA may use overseas facilities, including in the countries listed in Appendix A, to process or back up its information. As a result, we may transfer your personal information to these overseas facilities for storage.
By accepting this Privacy Policy, you acknowledge and consent to the disclosure of your Personal Information to overseas recipients as set out in this Clause 6. You acknowledge that if an overseas recipient handles the information in breach of the Australian Privacy Principles, LVA will not be accountable under the Privacy Act and you may not be able to seek redress under the Privacy Act or in the jurisdiction where the overseas recipient is located.

Other than as otherwise set out in this Privacy Policy, LVA will disclose specific information without your permission only when required or authorised by law, or in good faith believe that such action is necessary to investigate or protect against suspected criminal activities to our customers, visitors, associates, or property (including this Site), or to others.


If you wish to access or modify your Personal Information in our database, or update Personal Information that is inaccurate or out of date, please send your request in writing to the attention of the Privacy Officer, Level 4, 70 King Street, Sydney NSW 2000, Australia. We will make reasonable efforts to service your request in a timely manner. If you wish to have your Personal Information deleted, please let us know in the same manner as referred to above and we will take reasonable steps to delete it unless we need to keep it for legal reasons.


We will endeavour to take all reasonable steps to ensure your Personal Information is kept confidential and secure, and to take appropriate technical and organizational measures to prevent unlawful or accidental destruction, accidental loss, unauthorized disclosure or access or other unlawful forms of processing are implemented.
For users of the Site, however, please note that due to the open nature of the Internet, we cannot guarantee that any of your Personal Information stored in our servers, or transmitted to or from a user, will be free from unauthorized access, and we cannot be responsible for any theft or loss of, unauthorized access or damage to, or interception of any data or communications. By using the Site, you acknowledge that you understand and agree to assume these risks.
We will not rent, trade, distribute or sell any Personal Information that you give us to any third party unless we receive your prior consent.


For users of the Site, please note that LVA may deposit “cookies” in your computer in order to identify you. Cookies are small data text files that are sent from a server computer during a browsing session. Cookies are typically stored on the computer’s hard drive and are used by web-sites to simulate a continuous connection to the site. Security measures have been employed to prevent unauthorized access to visitor data. However, visitors acknowledge that LVA does not control the transfer of data over telecommunication facilities including the Internet. Therefore, LVA will not be responsible for any breach of security or the unauthorized disclosure or use of any such data on the Internet. You may configure your browser to reject cookies. This may mean you may not be able to take full advantage of the services on the website.


Our Site contains areas where you can submit information to us (such as our registration service), and we also have features (such as cookies and performance tracking technology) that automatically collect information from the visitors to our Site. During the registration process, you must provide us with a password, your name, address and a valid email address. It is your responsibility to keep your password strictly confidential.


Employee records are not generally subject to the Privacy Act 1988 and therefore this Privacy Policy does not apply to the handling of information about employees by LVA. For information about our practices relating to employee information please contact us directly.


Our privacy practices will be continuously assessed against new technologies, business practices and our customers’ needs. As we update and diversify our services, our Privacy Policy may evolve. LVA reserves the right to change its Privacy Policy at any time and notify you by posting an updated version of the policy on the website. The amended Privacy Policy will apply between us whether or not we have given you specific notice of any change. Please check this page or send your request in writing to the attention of the Privacy Officer, Level 4, 70 King Street, Sydney NSW 2000, Australia for updates on our Privacy Policy periodically.


If you have any queries relating to our Privacy Policy, please send your request by in writing to the attention of the Privacy Officer Level 4, 70 King Street, Sydney NSW 2000, Australia.

You may also contact us at the details above if you have a complaint about how we have handled your information.  We will investigate your complaint and will use reasonable endeavours to respond to you in writing as soon as possible.  If we fail to respond to your complaint within a reasonable time or if you are dissatisfied with the response that you receive from us, you may have the right to make a complaint to the Office of the Information Commissioner.



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